Archive for the ‘ Our Journey ’ Category

Ozone Media Claims Regional Language Ads Outperform English Ones

The Performance Users Study conducted by Internet advertising network Ozone Media, analyzing 1000 online ad campaigns on its network, from January 2010 to December 2010 across various segments including education, travel, matrimony, real estate and finance, suggests that online ads in regional languages namely Hindi, Tamil, Telugu and Malayalam, are 30% more efficient in getting response from Resident Indians compared to English language ads. The sample consists of responses from resident and non-resident Indians. However, the sample size is not known, and readers should keep in mind that performance of advertising can vary across networks and sites: these results should be seen as being indicative of performance across Ozone Media’s network of sites (which has regional sites), and not of other networks.

Response to Regional Language ads across segments

According to Ozone’s report, business & financial services and matrimony categories are the ones using regional language ads intensively in their web campaigns. It says that although 12 categories were considered for analyses, these two have leveraged regional language advertising in a major way.

 

Effective Efficiency of BFSI and Matrimony Categories - Resident Indians

 

 

 

 

 

 

 

 

 

 

 

 

 

Effective Efficiency of BFSI and Matrimony Categories - Non-Resident Indians

 

 

 

 

 

 

 

 

 

 

 

 

 

 

While, resident Indians respond more to matrimony ads in English, their Non-Resident counterparts registered a higher conversion rate with regional language matrimony ads. The reverse was observed in the case of business and financial services ads.

 

Language Chart

 

 

 

 

 

 

 

 

 

 

 

 

 

Ozone observed that Tamil and Telugu were driving the maximum number of conversions in regional language ads, across its network.

Effectiveness of Web Ads on the basis of Banner Size

Popunder, Catfish and slider ads were found to be most effective across both resident Indians and NRIs, while Leaderboard, Full banner and Popunder ads were found to be most efficient across both segments.

Ozone feels that this is just opposite to the perceived notion that ads which are in-line with the website’s content get a better response. The report also mentions that NRIs respond better to strip ads whereas square banners get better responses from resident Indians.

2011
04/06
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Starbucks Tests Mobile Payments in New York

Starbucks (NASDAQ:SBUX) today announced the expansion of its Starbucks Card Mobile payment test to nearly 300 company-operated stores in New York City, and Nassau and Suffolk counties on Long Island. This builds on the successful launch of Starbucks Card Mobile App for select BlackBerry® smartphones, iPhone® and iPod® touch, and the Starbucks mobile payment test which started in fall 2009. Now, Starbucks next mobile move will offer customers in the New York City area an enhanced Starbucks Experience, including the ease and convenience of paying for their favorite Starbucks® beverage with their mobile phone.

“Mobile technology is part of our customers’ daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brady Brewer, vice president Starbucks Card and Loyalty. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay. Now we’re inviting customers in New York City and Long Island to experience mobile payment and the fastest way to pay at Starbucks. Mobile is just one of the ways we continue to innovate and enhance the experience for our customers.”

In response to customer feedback, the Starbucks Card Mobile App was first developed for select BlackBerry smartphones and iPhone as these devices are used by more than 71 percent of Starbucks smartphone-carrying customers. To experience mobile payment at participating New York City-area Starbucks, customers just need to download the free Starbucks Card Mobile App on their supported BlackBerry smartphone, iPhone or iPod touch. In addition to the mobile payment feature, the app allows customers to manage their card account, reload their card balance directly from their smartphone with a major credit card, check their My Starbucks Rewards status, or find nearby Starbucks stores. With the Starbucks Card Mobile App, customers will have a barcode on their screen that they’ll hold in front of a 2-D scanner on the counter to pay for their purchase.

The expansion of mobile payment into New York City builds on the successful test program currently in 16 stores in Seattle and Northern California and at more than 1000 Starbucks in U.S. Target stores. The overall Starbucks Card program is experiencing impressive growth and performance, and currently almost one in five of all in-store transactions are paid for with a Starbucks Card, an activity made even more convenient with the introduction of Starbucks Card Mobile App. Customers are on track to load more than $1 billion on Starbucks Cards this year, and at the end of the third quarter, sales of cards were up 17 percent over last year and the reload on existing cards was up more than 59 percent compared to last year.

“With the expansion of mobile payment to New York City, we expect to see more and more customers trading their plastic Starbucks Cards for the digital version on their mobile phone. In addition to the payment capability, customers can also keep track of their My Starbucks Rewards status and reload their card while they are on the way to Starbucks or in line,” said Brewer. “Expanding our mobile footprint gives our customers a new way to connect with Starbucks on the go and transforms the way customers experience their Starbucks Card through the mobile app.”

2010
12/29
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Your Paperless Office: Five Great Reasons to Move Payments Online

A single check seems small enough. But added up, the checks your company deposits or prints can ultimately bury your staff under a mound of paper. If you are on the way to a paperless office but haven’t yet tackled electronic payments for receivables and payables, you are paying more than you need to run your operation.

Many companies use a blended approach of electronic and paper-based payments, although the trend is clearly towards electronic payments. Most electronic payment implementations involve a combination of one or more of the following:

  • Moving payments, application fees and other receivables online using ECS, NetBanking, Debit or Credit cards.
  • Moving your payables online by sending electronic payments to vendors, owners or investors, employees and others.

You may have already implemented check scanning for receivables or MICR laser check processing for payables. Congratuations – both these technologies are effective ways to streamline your backoffice. However, these methods still carry handling costs. Electronic payments can dramatically reduce these costs even further.

Here are five great reasons you should implement electronic payments as part of your paperless office initiative:

  1. Improve efficiency and accuracy. After all, isn’t that the reason you decided to go paperless in the first place? With electronic payments, your staff can save a significant amount of handling time and reduce errors. According to independent studies, each paper check you eliminate can save your company at least 90.00 in handling costs.
  2. Greater security. Each time a check is handled, whether it’s by the post office, bank, courier service or your backoffice staff, the odds of a loss or security issue is increased. Online payments are a more secure way of getting the payments into or out of your account.
  3. Improve cash flow and visibility. Rent payments made using an electronic system are deposited more rapidly than a traditional paper check. Notification of non-sufficient funds occurs faster as well. In addition to faster funds availability, electronic payments provide your accountant and management team with a more real-time view into receivables and payables.
  4. Fewer trips to the bank by you and others. Payments you receive online are automatically deposited at the bank, saving you trips to the bank and improving deposit security. Your payables are deposited directly as well, and although this doesn’t affect your bottom line, it’s the greener way to go.
  5. More convenience for your customers. Payments by paper check are clearly on the decline, and forward-thinking companies are offering innovative electronic payment methods to their customers. In property management, you can provide more convenience to your customers: residents, vendors, investors/owners, and employees. These customers expect it.

You can find electronic payment solutions from multiple sources, including your bank, independent payment processing companies, and from your property management software vendor. Once you get started with electronic payments, you can streamline your operation even further and start to unbury your staff from that mound of paper.

Please feel free to contact us @ BillBharo to help in achieving a paperless office.

2010
10/14
CATEGORY
News which will Effect the Payment Industry
Our Inspirations : The Gyaan imparted : What excites us
Our Journey
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Tips for Card Users
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Online payment facility for HUDA Plot Owners

Haryana chief secretary Urvashi Gulati will launch the new web portal of Haryana Urban Development authority(Huda) on September 14. While stating this, a spokesman of the Huda said the portal would enable the citizens to make online payments directly through the bank account and also by way of credit cards. With the launch of this facility, Huda will become the lead development authority in the country to have implemented such a programme.

He said the web portal would minimise the risk of carrying cash to the banks and will also reduce the burden of making bank drafts and standing in queue. The allottee would no longer have to worry for the posting of vouchers in his account. The payment deposited by the allottees would be reflected immediately in his or her property account. A confirmation would then be sent on the e-mail address of the allottee.

2010
09/15
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We are expecting … ;-)

Friends, Confidantes, Family
The journey started a while ago, where we toyed with an idea. Today we are in our final few weeks and our Baby should be on its way.
Our Baby has already been named, and its called BILLBHARO.
During this gestation period, we have nourished it with a lot of nutrients, food, affection, waking hours, thoughts, some tense moments, some very low lows and some lovely highs too. Most importantly, the constant buzz of how will it make a difference/improve our lives.
The work on our end is nearly done and BILLBHARO will soon walk the earth. In the beginning, we will crawl, we will stumble and we will fall, but We will Get up, learn to balance, learn to walk and then subsequently RUN … As parents, we will ensure it will.
BILLBHARO will look to all of you to continue its learning, since the world and its parents will teach it together, the ways of the world. So be kind, be forthright, be straight, tell us our faults and in some cases tell us why, now and continually.
BILLBHARO’s aim is to become the single point payment collection platform for us. Us, will include you and me, but also include the firms and businesses we run. If you are in India or linked to India, let us know. Join us on www.facebook.com/billbharo | twitter.com/billbharo , as parents we invite you to witness and partake of our journey from now on.
May we also request you to look us up at www.billbharo.com , play with our DEMO, and drop in a few lines to us. What would also help, is spread the word to see us grow, to all of your friends, confidantes and family, who would be interested is our journey.
If you or someone you know is looking at help/outsourcing of the payment collection process for its business(small, medium, large enterprises), write to us/give us a call.
We want your support, we want your guidance since parenthood (the most beautiful form of evolution) is lovely but not easy.
Sd – Parents of the soon-to-be born BILLBHARO
Aditya Babbar < adityababbar@tatvamtech.com | twitter.com/adityababbar | facebook.com/adityababbar >
Ashima Babbar < ashimababbar@tatvamtech.com | twitter.com/ashipb | facebook.com/ashimap >
2010
08/16
CATEGORY
Our Inspirations : The Gyaan imparted : What excites us
Our Journey
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Location-Based Advertising – Google Mobile Ads

by Erick Schonfeld on Jul 29, 2010

Google’s mobile ads are becoming more location-aware. Today, Google is introducing mobile display ads for both the iPhone and Android phones which can be geo-targeted. Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps.  A little double-arrow will open up the ad and show the business pinned on map with two big blue buttons to get directions or call the business.  Google will only charge for calls or clicks.

Google already offers so-called“location extension” ads for mobile search, but this is the first time it is expanding the concept to mobile display ads.  Google says that mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks.

Mobile ads such as these could open up new marketing opportunities.  Seeing a business on a map makes it less abstract. It literally grounds the ad for the consumer.  And the click-to-call option is key.  Local merchants love getting calls from customers.  In addition to targeting by location, of course, Google also targets mobile display ads contextually and by device.

We at Tatvam are very excited at these developments in this sector. We shall hope we will in the market with our product offering in the near future.

2010
07/30
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Our Inspirations : The Gyaan imparted : What excites us
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What is BillBharo

BillBharo is an Electronic Payment Platform catering to Businesses, who receive Recurring, Subscription-based payments from their Customers.

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