Posts Tagged ‘ Visa ’

Axis Bank launches MY MONEY CARD

Private sector lender Axis Bank today announced the launch of ‘MY MONEY CARD’, an innovative money management tool aimed at the youth.

The Card is a prepaid, re-loadable, rupee-denominated card on the VISA platform which enables parents to disburse money to their children staying away from home. The Card can be used for cash withdrawals at ATMs, POS transactions at VISA enabled terminals and for online shopping through ‘Verified by VISA’, a press release issued here stated.

“The MY MONEY CARD is designed to meet the banking/ payment needs of the youth. It is an excellent tool to make today’s youth financially responsible by making them aware of their expenses and inculcating a habit of spending wisely.

The card also gives parents the opportunity to track their wards’ spends and a convenient mode of disbursement of funds,” it said.

Axis Bank’s President & Head-Retail Banking R K Bammi said, “Axis Bank is the leader in the prepaid cards business and is currently offering a bouquet of innovative rupee-denominated prepaid cards to customers for different payment needs.

Axis Bank is committed to being a total solutions bank and the MY MONEY CARD is another step in that direction”.

Visa pushes for the adoption of EMV chips to address the security concerns of Indians about credit card transactions.

Today, you can do mundane chores like pay your electricity bills while holidaying in Paris, or order the DVD of a blockbuster movie or your favourite novelist’s latest bestseller before it hits the nearest store. Planning holidays is a cakewalk, too—convincing your boss to give you one may be another matter though. The best airfare deals, the most exotic luxury resorts and the best shopping trips are just a click of the mouse or the swipe of a card away. With more and more websites promising to deliver your heart’s desire to your doorstep and debit cards being accepted in grocery stores, e-commerce in India is here to stay (already, debit and credit transactions worth over Rs 73,000 crore take place annually). But if you are like most people, you’ve probably often wondered how safe, exactly, are your net transactions.

Typically, credit and debit card users encounter two levels of authentication check when making an online payment. The first stage is the CVV number, which appears on the reverse of the card, while the second stage is a password. The objective is very simple—even if someone has your credit card details, the online transaction won’t go through without some additional information.

This isn’t nearly enough, according to Ellen Richey, Chief Enterprise Risk Officer, Visa. She believes India needs to adopt the EMV chip—fast. This is a payment card that has a microprocessor inside it that holds all the information to facilitate the transaction going through. The EMV chip is today being acknowledged as a far more secure way of making a payment compared to the debit or credit card with the more conventional magnetic strip. EMV chips carry credentials that cannot be accessed by an unauthorised party. When the card is presented for payment, these security credentials are encoded. In the more conventional magnetic card, information can be duplicated by accessing the details. That is not possible in an EMV chip. It is estimated that there are over a billion EMV-compliant cards globally.

In India, HDFC Bank and Axis Bank have launched the EMV chip card, but mostly for very high-end users. The sooner it gets wider usage, the better. The Indian market is dominated by debit cards, and one false swipe (or a lurking phisher) the next time you pay your bill online could see your bank account being swept clean.